Does an artwork complete its lifecycle from creation to approval of final vendor proof without any deviations? The flow might appear linear but the challenge lies in not missing a step when the artwork request is broken into multiple workflows based on SKU or components.
An end-to-end artwork approval process typically starts with someone raising a request for an artwork and ends with the approval of the vendor proofs. The below flowchart illustrates a typical artwork approval process.
In a series of blog posts, we will explore the different stages of an artwork approval workflow and discuss best practices in implementing them for your organization.
- Artwork Requests
- Collate inputs and Create Artworks
- Approve and Release Artworks
- FAQ on Artwork Approval Process
To facilitate the above mentioned blogs, we will be using the following example:
A company launches 3 flavors of juice (Grapefruit, Cranberry and Orange) to be sold in 2 bottle sizes (4 fl oz and 8 fl oz). Each SKU has 3 artwork components (front label, back label and cap). So the launch consists of 6 SKUs and 18 artwork components.
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