US Food Recalls on the Rise
Food recalls are now so common in the US that grocery shopping has turned into a Russian Roulette where what you’d have for lunch could make you seriously sick. Increased surveillance has become the…
Artwork Management Maturity Cycle
Artwork System Sales Person : We are in the business of Artwork Management Software, etc. etc. CPG Company Executive : What?! That’s the first reaction you receive from many Pharma and CPG companies (almost all…
All about Fonts, Text and Line Widths
Hope you found our thoughts on the pre-flight tools useful. Today, let’s talk about fonts, text and line widths and how pre-flighting these helps cut down on errors and time. Fonts It is up to…
Leverage the power of pre-flight tools
“A stitch in time saves nine.” These six words capture the essence of pre-flight. Like any process, the more upstream a problem is detected, the easier and cost effective it is to fix them. This…
Scenario 20: It’s urgent, send it to Print – What could possibly go wrong?
Many a marketers’ famous last words. If you are really lucky and if the designer is experienced and understands the print process, if it’s a small change and the printer double checks everything, your artwork…
Automated Text Comparison
In our previous blog, we discussed about how the brief given to the designer for text gets inserted into an artwork or label. The ideal automated text comparison tool must be able to read and…
Text Comparison in Regulated Industries
Pharma Industry In the Pharma industry there are two standards that are used as Briefs Structured Product Labelling (SPL) followed by the FDA Quality Review of Documents (QRD) followed by the European Medicines Agency In the CPG…
Text Comparison in Artwork Management
All packaging artworks and labels contain text. This text starts its journey early in the product design life cycle and continues to be changed until it’s printed. The text originates from different departments, claims text from marketing,…
Artwork Management Maturity Cycle
Artwork System Sales Person: We are in the business of Artwork Management Software, etc. etc. CPG Company Executive: What?! That’s the first reaction from many Pharma and CPG companies (almost all of the Small and…
Calculating the Principal Display Panel (PDP) area
PDP is defined as that part of a label (or package) that is most likely to be displayed, presented, shown or examined under normal and customary conditions of display for retail sale. Many regulatory requirements…
Document Types in ManageArtworks
During the lifecycle of a packaging artwork, the team requires / creates several documents that support the final artwork. How does the team manage all the documents? To answer this, ManageArtworks provides a central…
Document Types in Artwork Lifecycle
Making Sense of file types in an Artwork Lifecycle Throughout the lifecycle of an Artwork there are various documents and files that are generated. Each of these have a need for specific stakeholders in the…
Do you know where your digital assets are right now!!!
Is it with your agency? Is it in some shared drive? Is it in your laptop? The fact is, it could be in all of the above. A quick survey of CPG companies’ capability to…
ManageArtworks Viewer Capabilities – Part 4
Barcode Verification ManageArtworks recognises the following Barcode types: 1. 1D Barcodes a) Code39 b) EAN8 c) EAN13 d) Code128 e) UPCA f) UPCE g) RSSLimited h) Pharmacode i) MSI 2. 2D Barcodes a) QR…