US Food Recalls on the Rise
Food recalls are now so common in the US that grocery shopping has turned into a Russian Roulette where what you’d have for lunch could make you seriously sick. Increased surveillance has become the…
Artwork Management Maturity Cycle
Artwork System Sales Person : We are in the business of Artwork Management Software, etc. etc. CPG Company Executive : What?! That’s the first reaction you receive from many Pharma and CPG companies (almost all…
How Not to Design Fonts on Labels
If you don’t get easy-to-understand information from your prescription drug label, don’t expect the lengthier instructions in the pack-insert to clarify matters much. Fonts It is up to the brand owner to decide whether the…
Leverage the power of pre-flight tools
“A stitch in time saves nine.” These six words capture the essence of pre-flight. Like any process, the more upstream a problem is detected, the easier and cost effective it is to fix them. This…
Scenario 20: It’s urgent, send it to Print – What could possibly go wrong?
Many a marketers’ famous last words. If you are really lucky and if the designer is experienced and understands the print process, if it’s a small change and the printer double checks everything, your artwork…
Automated Text Comparison
In April 2019, Alvogen Inc. had to voluntarily recall two lots of Fentanyl Transdermal System 12 mcg/h transdermal patches because a small number of cartons labeled 12 mcg/h Fentanyl Transdermal System patches actually contained 50…
Text Comparison in Pharma Industry
Your first step to SPL/QRD compliance – Automate Proofreading The ability to manage product information is a daunting task. Many departments across the enterprise use the approved product information for a variety of purposes, including…
Text Comparison in Artwork Management
How do you compare text? All packaging artworks and labels contain text. This text starts its journey early in the product design life cycle and continues to be changed until it’s printed. The text originates…
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Integrations - Do away with islands of information
The capabilities of an artwork management system are amplified when it integrates with other systems. Typically, artwork management systems are integrated with ERP systems like SAP and Oracle. Besides ensuring there is no data discrepancy, it also…
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Asset Library – Your single source of truth
As written by Patrick Lencioni in his book Silos, Politics and Turf Wars; “Silos – and the turf wars they enable – devastate organizations. They waste resources, kill productivity, and jeopardize the achievement of goals.”…
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Collate Inputs and Create Artworks
Ever wonder where the building blocks of an artwork come from and how a brief is put together so that little time is wasted in creating an error-free artwork? Read on to find out along…
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Initiating an Artwork Request
Here’s how you get started It’s time to look at the rationale behind an artwork request with a case study to explain the modalities adopted to execute an artwork project. An artwork request is initiated…
Artwork Management Maturity Cycle
Artwork System Sales Person: We are in the business of Artwork Management Software, etc. etc. CPG Company Executive: What?! That’s the first reaction from many Pharma and CPG companies (almost all of the Small and…
Calculating the Principal Display Panel (PDP) area
PDP is defined as that part of a label (or package) that is most likely to be displayed, presented, shown or examined under normal and customary conditions of display for retail sale. Many regulatory requirements…