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In our previous blogs, we have discussed the artwork approval process in detail. Reputed brands are often quite relentless in exploring areas for improvement. Here is a compilation of our responses to questions posed by brands on…
Artwork production attains critical mass when the initial artwork is sent for review and approval, not to mention matching steps with external agencies in getting your approved artwork printed. Read on to find how this…
Ever wonder where the building blocks of an artwork come from and how a brief is put together so that little time is wasted in creating an error-free artwork? Read on to find out along…
Now that you had a couple of days to ponder over your artwork workflows, it’s time to look at the rationale behind an artwork request with a case study to explain the modalities adopted to…
Does an artwork complete its lifecycle from creation to approval of final vendor proof without any deviations? The flow might appear linear but the challenge lies in not missing a step when the artwork request…
Marty Neumeier in his book The Brand Gap says “A Retail package is the last and the best chance to make a sale”. Its so true that when marketing uses words like “Brand Image” or “Brand Recall”…
Senior Citizens form 14% of the population in the US which is approximately 40 million consumers and is projected to increase to 72 million by 2030 and will be 20% of the population by 2040.…
Warning Statements are seen in Foods, Drugs, Medical Devices, Cosmetics, Food Supplements, Kids Toys and practically everywhere. The purpose of a warning statement is to warn the consumer about the potential risk(s) of using the…
It’s a sense of pride and joy when a designer sees his or her packaging design on the supermarket shelf. But this critical function in the Packaging Artwork value chain does not come easy. Some companies…
Artwork System Sales Person: We are in the business of Artwork Management Software, etc. etc. CPG Company Executive: What?! That’s the first reaction from many Pharma and CPG companies (almost all of the Small and…
Copy refers to written material, in contrast to photographs or other elements of layout, in a large number of contexts, including magazines, advertising, and books. In advertising, web marketing and similar fields, copy refers to the output of…
This article is not to be confused with the Global Harmonized System of Classification and Labeling of Chemicals (GHS) standards, also called CLP in the EU whose main purpose is to communicate hazards on product labels and safety data sheets. In general the principals of harmonization…
Pharma and CPG companies initiate a packaging artwork or label creation process for many reasons. The following are some of the reasons a new artwork or a revision to an existing artwork is initiated. New…
PDP is defined as that part of a label (or package) that is most likely to be displayed, presented, shown or examined under normal and customary conditions of display for retail sale. Many regulatory requirements…
In a letter to shareholders in 2002, the then Procter & Gamble CEO, A.G. Lafley used the term FMOT (“Eff Mot” – First Moment of Truth), the moment “when consumers stand in front of…
During the lifecycle of a packaging artwork, the team requires / creates several documents that support the final artwork. How does the team manage all the documents? To answer this, ManageArtworks provides a central…