All about Fonts, Text and Line Widths
Hope you found our thoughts on the pre-flight tools useful. Today, let’s talk about fonts, text and line widths and how pre-flighting these helps cut down on errors and time. Fonts It is up to…
Leverage the power of pre-flight tools
“A stitch in time saves nine.” These six words capture the essence of pre-flight. Like any process, the more upstream a problem is detected, the easier and cost effective it is to fix them. This…
It’s urgent, send it to Print – What could possibly go wrong?
Many a marketers’ famous last words. If you are really lucky and if the designer is experienced and understands the print process, if it’s a small change and the printer double checks everything, your artwork…
It’s not easy being an Artwork Coordinator
How do you think the job description for an artwork coordinator in a global company looks like? Have a look at this quick sample: Ensuring delivery of the packaging artwork for all brand portfolios across multiple…
Automated Text Comparison
In our previous blog, we discussed about how the brief given to the designer for text gets inserted into an artwork or label. The ideal automated text comparison tool must be able to read and…
Text Comparison in Regulated Industries
Pharma Industry In the Pharma industry there are two standards that are used as Briefs Structured Product Labelling (SPL) followed by the FDA Quality Review of Documents (QRD) followed by the European Medicines Agency In the CPG…
Text Comparison in Artwork Management
All packaging artworks and labels contain text. This text starts its journey early in the product design life cycle and continues to be changed until it’s printed. The text originates from different departments, claims text from marketing,…
Reports and Metrics
Getting an understanding of what’s going on in the Artwork Management system starts with the dashboard. Dashboard The dashboard provides summary information in the form of charts and graphs on the following Workflow counts (In…
Integrations
The capabilities of an artwork management system are amplified when it integrates with other systems. Typically, artwork management systems are integrated with ERP systems like SAP and Oracle. Besides ensuring there is no data discrepancy, it…
Collaboration and Proofing tools
Packaging artworks are reviewed and approved by at least 6 to 9 different departments, with each function contributing to a specific portion of the copy text information. Communication typically happens through multiple emails and…
Asset Library – Your single source of truth
The Asset Library is the central repository which contains all the artworks and related files. This is the only place that a user needs to go to search and retrieve the latest approved version…
FAQ on Artwork Approval Process
In our previous blogs, we have discussed the artwork approval process in detail. Reputed brands are often quite relentless in exploring areas for improvement. Here is a compilation of our responses to questions posed by brands on…
Approve and Release Artworks
Artwork production attains critical mass when the initial artwork is sent for review and approval, not to mention matching steps with external agencies in getting your approved artwork printed. Read on to find how this…
Collate Inputs and Create Artworks
Ever wonder where the building blocks of an artwork come from and how a brief is put together so that little time is wasted in creating an error-free artwork? Read on to find out along…
Initiating an Artwork Request
Now that you had a couple of days to ponder over your artwork workflows, it’s time to look at the rationale behind an artwork request with a case study to explain the modalities adopted to…
Packaging Artwork Approval Process
Does an artwork complete its lifecycle from creation to approval of final vendor proof without any deviations? The flow might appear linear but the challenge lies in not missing a step when the artwork request…