Artwork Management Maturity Cycle
Artwork System Sales Person: We are in the business of Artwork Management Software, etc. etc. CPG Company Executive: What?! That’s the first reaction from many Pharma and CPG companies (almost all of the Small and…
Copy Text in Labeling
Copy refers to written material, in contrast to photographs or other elements of layout, in a large number of contexts, including magazines, advertising, and books. In advertising, web marketing and similar fields, copy refers to the output of…
Harmonization and Labeling
This article is not to be confused with the Global Harmonized System of Classification and Labeling of Chemicals (GHS) standards, also called CLP in the EU whose main purpose is to communicate hazards on product labels and safety data sheets. In general the principals of harmonization…
What triggers Packaging Artwork creation and update?
Pharma and CPG companies initiate a packaging artwork or label creation process for many reasons. The following are some of the reasons a new artwork or a revision to an existing artwork is initiated. New…
Calculating the Principal Display Panel (PDP) area
PDP is defined as that part of a label (or package) that is most likely to be displayed, presented, shown or examined under normal and customary conditions of display for retail sale. Many regulatory requirements…
ZMOT – Packaging Encounters of the Third Kind
In a letter to shareholders in 2002, the then Procter & Gamble CEO, A.G. Lafley used the term FMOT (“Eff Mot” – First Moment of Truth), the moment “when consumers stand in front of…
Document Types in ManageArtworks
During the lifecycle of a packaging artwork, the team requires / creates several documents that support the final artwork. How does the team manage all the documents? To answer this, ManageArtworks provides a central…
Document Types in Artwork Lifecycle
Making Sense of file types in an Artwork Lifecycle Throughout the lifecycle of an Artwork there are various documents and files that are generated. Each of these have a need for specific stakeholders in the…
Private Labels – So What’s The Big Deal
Private labels are often positioned as lower cost alternatives to more widely known regional, national or International “Named” brands. Private labels are also known as, Store brands, Home brands or Own brands. They cost less…
Structured Product Label (SPL)
Structured Product Label refers to the electronic document to be submitted by Manufacturers for Drug establishment registration and Drug listing information to US FDA. The electronic document is in XML format with a pre-defined structure…
Impact of Brexit on Labeling
The European Medicines Agency has announced on 6th July that the Agency will continue its operations as usual, in accordance with the timelines set by its rules and regulations. It adds that the current situation is…
Barcodes In Packaging Artworks
Barcodes are unique ID numbers with accompanying sequence of parallel lines of varying width, helping to identify products with which they are attached. The barcodes are scanned by optical machines like a barcode scanner or…
What’s New in ManageArtworks Version 1.5?
ManageArtworks was designed with Packaging Artworks and Labeling in mind. We are glad to release ManageArtworks Version 1.5; This is just one step forward in helping our clients manage Packaging Artworks efficiently. We’re sure that you’ll…
Who owns Packaging Artworks?
We are not talking about ownership in terms of copyright (this is a separate discussion) but who owns responsibility for an artwork correctness and the process. It depends on who you ask and which company…
Do you know where your digital assets are right now!!!
Is it with your agency? Is it in some shared drive? Is it in your laptop? The fact is, it could be in all of the above. A quick survey of CPG companies’ capability to…
ManageArtworks Viewer Capabilities – Part 4
Barcode Verification ManageArtworks recognises the following Barcode types: 1. 1D Barcodes a) Code39 b) EAN8 c) EAN13 d) Code128 e) UPCA f) UPCE g) RSSLimited h) Pharmacode i) MSI 2. 2D Barcodes a) QR…