Collate Inputs and Create Artworks
Ever wonder where the building blocks of an artwork come from and how a brief is put together so that little time is wasted in creating an error-free artwork? Read on to find out along…
Initiating an Artwork Request
Now that you had a couple of days to ponder over your artwork workflows, it’s time to look at the rationale behind an artwork request with a case study to explain the modalities adopted to…
Packaging Artwork Approval Process
Does an artwork complete its lifecycle from creation to approval of final vendor proof without any deviations? The flow might appear linear but the challenge lies in not missing a step when the artwork request…
Packaging Artwork evolves and enhances Brand Equity
Marty Neumeier in his book The Brand Gap says “A Retail package is the last and the best chance to make a sale”. Its so true that when marketing uses words like “Brand Image” or “Brand Recall”…
Are Packaging Labels Senior Citizen friendly?
Senior Citizens form 14% of the population in the US which is approximately 40 million consumers and is projected to increase to 72 million by 2030 and will be 20% of the population by 2040.…
Effectiveness of Warning statements on Labeling
Warning Statements are seen in Foods, Drugs, Medical Devices, Cosmetics, Food Supplements, Kids Toys and practically everywhere. The purpose of a warning statement is to warn the consumer about the potential risk(s) of using the…
So you want to be a Packaging Designer?
It’s a sense of pride and joy when a designer sees his or her packaging design on the supermarket shelf. But this critical function in the Packaging Artwork value chain does not come easy. Some companies…
Artwork Management Maturity Cycle
Artwork System Sales Person: We are in the business of Artwork Management Software, etc. etc. CPG Company Executive: What?! That’s the first reaction from many Pharma and CPG companies (almost all of the Small and…
Copy Text in Labeling
Copy refers to written material, in contrast to photographs or other elements of layout, in a large number of contexts, including magazines, advertising, and books. In advertising, web marketing and similar fields, copy refers to the output of…
Harmonization and Labeling
This article is not to be confused with the Global Harmonized System of Classification and Labeling of Chemicals (GHS) standards, also called CLP in the EU whose main purpose is to communicate hazards on product labels and safety data sheets. In general the principals of harmonization…
What triggers Packaging Artwork creation and update?
Pharma and CPG companies initiate a packaging artwork or label creation process for many reasons. The following are some of the reasons a new artwork or a revision to an existing artwork is initiated. New…
Calculating the Principal Display Panel (PDP) area
PDP is defined as that part of a label (or package) that is most likely to be displayed, presented, shown or examined under normal and customary conditions of display for retail sale. Many regulatory requirements…
ZMOT – Packaging Encounters of the Third Kind
In a letter to shareholders in 2002, the then Procter & Gamble CEO, A.G. Lafley used the term FMOT (“Eff Mot” – First Moment of Truth), the moment “when consumers stand in front of…
Document Types in ManageArtworks
During the lifecycle of a packaging artwork, the team requires / creates several documents that support the final artwork. How does the team manage all the documents? To answer this, ManageArtworks provides a central…
Document Types in Artwork Lifecycle
Making Sense of file types in an Artwork Lifecycle Throughout the lifecycle of an Artwork there are various documents and files that are generated. Each of these have a need for specific stakeholders in the…
Private Labels – So What’s The Big Deal
Private labels are often positioned as lower cost alternatives to more widely known regional, national or International “Named” brands. Private labels are also known as, Store brands, Home brands or Own brands. They cost less…