Technology

Diving into the intricacies of Pharma artwork management

Aswini Rao S

Overview

Developing packaging artwork for any product is a complex and time-consuming process, but for the pharmaceutical industry, it is even more challenging. Pharma companies must navigate a maze of strict regulations to ensure patient safety while delivering products to market quickly. Even a minor labeling error can lead to costly recalls, damaged brand reputation, and patient harm.

Automating the artwork management process is a game-changer for pharmaceutical companies looking to streamline workflows, minimize errors, and stay compliant. By implementing a robust artwork management system, teams can overcome common pain points and optimize every stage of the packaging lifecycle.

3 Common roadblocks


  1. Managing submission and commercial workflows:

This is often chaotic and time-consuming. Disorganization and inefficiencies can lead to missed deadlines, increased costs, and heightened compliance risks. Failing to adhere to regulatory standards or timelines can delay product launches, result in costly recalls, and damage brand reputation.

  • Chaotic processes and poor communication: Without a centralized system, tracking artwork status, managing version control, and ensuring traceability are challenging.
  • Manual workflows: These introduce the risk of human error and complicate record-keeping.
  • Strict timelines: Delays in artwork approval impact time-to-market, putting pressure on teams to rush critical stages, often resulting in avoidable errors.
  • Regulatory compliance: Meeting stringent guidelines from bodies like the FDA and EMA is complex and requires rigorous checks and approvals.
  1. Inability to track all regulatory changes

Integrating regulatory and quality management systems is crucial for effective data sharing. When artworks are impacted by regulatory changes, they must be accurately tracked and routed to the appropriate departments for design and approval, often with specific Change Control numbers. Without seamless integration, the process can become cumbersome, leading to delays, errors, and non-compliance. This disorganization disrupts workflows, causes communication breakdowns, and jeopardizes product launches and patient safety.

  1. Adhering to regulatory dates:

In the pharmaceutical industry, adhering to regulatory deadlines is crucial, with changes required within 3 to 6 months. Key dates like the 'Regulatory Required date,' 'Effective date,' and 'First Production date' must be meticulously tracked to ensure compliance and avoid costly delays. Managing these deadlines without an efficient system is cumbersome and can lead to missed deadlines, regulatory non-compliance, and potential recalls, complicating coordination and timely implementation.

Overcoming Artwork Management Challenges

Now that we understand the challenges inherent in pharmaceutical artwork management, including version control issues and compliance roadblocks, it becomes evident that leveraging appropriate tools can significantly enhance companies' ability to scale their artwork management processes effectively.

ManageArtworks aids pharma companies in

  • Ensuring Traceability and Version Control

Maintaining accurate records of packaging artwork versions is crucial for demonstrating compliance and preventing mix-ups. ManageArtworks' version control features enable teams to quickly identify the correct, approved version of artwork and prevent the use of outdated or incorrect information on packaging. It also streamlines all submission and commercial artwork workflows, ensuring seamless coordination and efficiency throughout the entire lifecycle of your artwork. From initial design and regulatory approvals to commercial deployment and eventual obsolescence, the system provides a centralized hub for managing all aspects of your artwork.

  • Maintaining Regulatory Compliance

Adhering to FDA, EMA, and other regional guidelines is essential for pharma packaging. ManageArtworks streamlines the artwork approval process, ensuring all content is reviewed and signed off by the appropriate regulatory teams before release. It also seamlessly integrated with regulatory and quality management systems to share data. Artworks which are affected by a regulatory change with their corresponding Change Control numbers are automatically routed within ManageArtworks to respective departments for design and artwork approval. Additionally, you can import Item codes, FG codes, and component codes available in the ERP directly into the ManageArtworks system.

  • Accelerating Time-to-Market

Slow, manual artwork management processes can significantly delay product launches. By automating tasks like proofreading, color matching, and barcode and pharma code validation, ManageArtworks helps pharma companies reduce turnaround times and get products to patients faster.

Conclusion

In the highly regulated pharmaceutical packaging market, the ability to quickly create compliant, and error-free artwork is paramount. By automating key processes and leveraging a powerful artwork management platform, pharma companies can navigate the regulatory landscape with confidence and deliver life-saving products to patients worldwide.

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Hear what our customers say

We wanted to streamline our label approval process with a functional program that could help us avoid human error, consolidate information, store assets, and provide timelines. ManageArtworks met all of these needs and is extremely user friendly, so our adoption to the software was seamless. The customer service and customization far exceed expectations.
A. Aimee Tsakirellis
Vice President of Marketing
The system's efficiency in handling artwork submissions, revisions, and approvals has not only saved us valuable time but has also enhanced collaboration among team members. Its automated notification feature has greatly reduced communication gaps and improved overall project coordination. the Artwork Management System has been a game-changer for us. Its reliability, ease of use, and comprehensive capabilities make it an indispensable tool for anyone dealing with artwork management.
Namita Srivastava
General Manager, Head - Regulatory Affairs
ManageArtworks has significantly improved our workflows and artwork development process. The tool makes it easy to initiate new projects and set up timelines for artwork development. The ability to store all relevant information in one central location has been a game-changer as it allows us team members to collaborate and communicate seamlessly. Special thanks to the customer support team for their responsiveness and meaningful support.
Rax Serrao
Chief Manager - Packaging Development
ManageArtworks is an excellent product to work on with. With this tool, our artwork development timelines are coming down and efficiency is getting improved. This tool makes it easy for multiple departments to work together seamlessly. My special appreciation to the support team. They are extremely knowledgeable, listen to all the queries carefully, and come up with solutions quickly. They ensure that the new updates are implemented without disrupting our work.
Rajesh Muthu
Senior Manager - Packaging Development
What sets ManageArtworks apart from off-the-shelf document management systems (DMS), artwork management systems and other collaboration platforms in the market is the fact that it is an integrated solution that brings together DMS, workflows, record management (packaging records & batch records), advanced reporting, analytics and audit trails. Everyone at ManageArtworks from the leadership to the project manager, were willing and able to configure the solution as per our specific needs.
Martin Luther
Product Designer at Uber.INC
Kim Mills Quint
Senior Director for Packaging Development and Design
We are in an FMCG Volume Business where end-to-end artwork ecosystem and quick turnaround time are critical elements. We wanted to digitalize the Artwork Management to eliminate human errors and improve turnaround time. At Parle Agro Ltd, we achieved these objectives with the implementation of the KAROMI ManageArtworks System. The KAROMI project and support team, along with senior management, have proven to be exceptionally supportive, knowledgeable, innovative, and committed throughout the journey.
Martin Luther
Product Designer at Uber.INC
Martin Luther
Product Designer at Uber.INC
Dr. Avadhut Parab
Chief Information Officer at Parle Agro
Martin Luther
Product Designer at Uber.INC
Martin Luther
Product Designer at Uber.INC
We needed a solution to manage our artwork development and approval process better, and found ManageArtworks. With this easy-to-use system, we have been able to effectively reduce time to market, increase productivity, and increase artwork review disciplines to help minimize errors.

Martin Luther
Product Designer at Uber.INC
Martin Luther
Product Designer at Uber.INC
Matt LaFollette
New Business Development Head
Martin Luther
Product Designer at Uber.INC
Martin Luther
Product Designer at Uber.INC
After a year of development, we adopted ManageArtworks for proofreading and validation. Following a trial in the French market, we expanded its use to subsidiaries and export.
This 100% English platform was quickly mastered by internal and external collaborators. It offers centralization, data security, traceability, and streamlined packaging reviews, saving time and effort. After 3+ years, it continues to receive unanimous praise and a growing user base!
Laurence Marcadet
Project Manager for Nutrition and Health