Industry

Optimizing the Artwork Approval Process to Accelerate Time to Market

Samiksha P V

Introduction

Creating packaging artwork isn’t just about slapping some images and text onto a template. It’s an elaborate process where design, regulatory information, marketing content, and product details must come together flawlessly. The challenge? Managing these diverse elements and turning them into a cohesive product label without any errors.

There are countless chances for mistakes and miscommunication to happen. These can quickly delay timelines, derail deadlines, and create unnecessary barriers. Without a streamlined approval process, it’s easy for crucial details to be overlooked, draining time and resources. That's where artwork approval software becomes a game-changer. With the right tools in place, you can simplify your workflow, reduce errors, and bring your products to the market faster - and with confidence!

How Approval Management Software Simplifies the Process

Managing packaging artwork is far smoother with the right approval management software like ManageArtworks. Here's how it helps brands overcome common pitfalls and launch products on time.

1. Streamlined workflows for approvals

Without software, the approval process is often a fragmented mess with documents going back and forth, confusion over tasks, and missed deadlines. Artwork approval software transforms this chaos into structured, step-by-step workflows. Each stage of the process is mapped out, with tasks assigned to the right people at the right time. With role-based task responsibilities, every team member knows exactly what to do and when to do it. This eliminates confusion, ensures smooth handoffs, and avoids delays at critical stages.  

Imagine a product launch with tight timelines. Instead of chasing approvals, the process flows seamlessly from one stage to the next. With centralized feedback and effortless collaboration, every team member stays on track. ManageArtworks makes this possible, enabling teams to deliver flawless products to the market.  

2. Centralized Feedback for better collaboration

One of the toughest parts of the artwork approval process is juggling scattered feedback. When comments are spread across multiple channels, critical details can be easily overlooked, leading to miscommunication and costly errors. ManageArtworks addresses this by consolidating all feedback into a single platform, where stakeholders can review and comment directly on the artwork in real time, keeping everything visible and organized.

With everything in one place, there are no more endless email threads or missed updates. Legal teams can flag changes, and designers can act on them instantly. This streamlined approach makes the process faster, clearer and ensures every detail meets brand and compliance standards

3. Ensured Continuity in the Approval Process

Team dynamics are constantly changing. People shift to new roles, new team members join, and there’s always the possibility of attrition, forcing others to temporarily take over duties. When you include holidays and unscheduled absences, it becomes evident how easily approval processes can be disrupted.  

With robust approval management software like ManageArtworks, your artwork projects can stay on track, no matter the changes in team dynamics. By centralizing workflows, feedback, and file management, tasks progress seamlessly even during role transitions, new hires, or temporary absences. Role-based checklists act as a ready reckoner, guiding team members on what needs to be done at each stage. This ensures continuity but also accelerates approvals by keeping everyone aligned and accountable.  

4. Real-Time Tracking with Dashboards

Deadlines are crucial in packaging, and delays can throw off the entire production schedule. ManageArtworks, as your artwork approval software, keeps everything on track with real-time dashboards that show the status of each artwork approval, who’s responsible for the next step, and how much time is left until the deadline.

The dashboard highlights any unfinished tasks, allowing you to follow up quickly and keep things moving. With full visibility and transparency, teams spend less time waiting and more time ensuring products reach the market on schedule.

5. Efficient File Management

Managing multiple versions of the same file can get chaotic, especially without the right tools. With artwork approval software like ManageArtworks, you can avoid sifting through countless versions and attachments.

All files are securely stored in one centralized platform, ensuring every team member has access to the most recent version of the artwork. This makes file management smoother, reduces errors, and helps keep everything organized and up to date. You can focus on getting your work done, not searching for files.  

Conclusion

The artwork approval process doesn’t have to slow down your product launch. With ManageArtworks, you can streamline workflows, centralize feedback, and speed up time-to-market while maintaining the accuracy and compliance your brand needs.

By optimizing your artwork approval process with ManageArtworks, you eliminate miscommunications, take the guesswork out of approvals, and keep your packaging on point. When everything runs smoothly, you can focus on what really matters—getting your products to shelves faster, without compromising quality.

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Hear what our customers say

We wanted to streamline our label approval process with a functional program that could help us avoid human error, consolidate information, store assets, and provide timelines. ManageArtworks met all of these needs and is extremely user friendly, so our adoption to the software was seamless. The customer service and customization far exceed expectations.
A. Aimee Tsakirellis
Vice President of Marketing
The system's efficiency in handling artwork submissions, revisions, and approvals has not only saved us valuable time but has also enhanced collaboration among team members. Its automated notification feature has greatly reduced communication gaps and improved overall project coordination. the Artwork Management System has been a game-changer for us. Its reliability, ease of use, and comprehensive capabilities make it an indispensable tool for anyone dealing with artwork management.
Namita Srivastava
General Manager, Head - Regulatory Affairs
ManageArtworks has significantly improved our workflows and artwork development process. The tool makes it easy to initiate new projects and set up timelines for artwork development. The ability to store all relevant information in one central location has been a game-changer as it allows us team members to collaborate and communicate seamlessly. Special thanks to the customer support team for their responsiveness and meaningful support.
Rax Serrao
Chief Manager - Packaging Development
ManageArtworks is an excellent product to work on with. With this tool, our artwork development timelines are coming down and efficiency is getting improved. This tool makes it easy for multiple departments to work together seamlessly. My special appreciation to the support team. They are extremely knowledgeable, listen to all the queries carefully, and come up with solutions quickly. They ensure that the new updates are implemented without disrupting our work.
Rajesh Muthu
Senior Manager - Packaging Development
What sets ManageArtworks apart from off-the-shelf document management systems (DMS), artwork management systems and other collaboration platforms in the market is the fact that it is an integrated solution that brings together DMS, workflows, record management (packaging records & batch records), advanced reporting, analytics and audit trails. Everyone at ManageArtworks from the leadership to the project manager, were willing and able to configure the solution as per our specific needs.
Martin Luther
Product Designer at Uber.INC
Kim Mills Quint
Senior Director for Packaging Development and Design
We are in an FMCG Volume Business where end-to-end artwork ecosystem and quick turnaround time are critical elements. We wanted to digitalize the Artwork Management to eliminate human errors and improve turnaround time. At Parle Agro Ltd, we achieved these objectives with the implementation of the KAROMI ManageArtworks System. The KAROMI project and support team, along with senior management, have proven to be exceptionally supportive, knowledgeable, innovative, and committed throughout the journey.
Martin Luther
Product Designer at Uber.INC
Martin Luther
Product Designer at Uber.INC
Dr. Avadhut Parab
Chief Information Officer at Parle Agro
Martin Luther
Product Designer at Uber.INC
Martin Luther
Product Designer at Uber.INC
We needed a solution to manage our artwork development and approval process better, and found ManageArtworks. With this easy-to-use system, we have been able to effectively reduce time to market, increase productivity, and increase artwork review disciplines to help minimize errors.

Martin Luther
Product Designer at Uber.INC
Martin Luther
Product Designer at Uber.INC
Matt LaFollette
New Business Development Head
Martin Luther
Product Designer at Uber.INC
Martin Luther
Product Designer at Uber.INC
After a year of development, we adopted ManageArtworks for proofreading and validation. Following a trial in the French market, we expanded its use to subsidiaries and export.
This 100% English platform was quickly mastered by internal and external collaborators. It offers centralization, data security, traceability, and streamlined packaging reviews, saving time and effort. After 3+ years, it continues to receive unanimous praise and a growing user base!
Laurence Marcadet
Project Manager for Nutrition and Health