Customer Overview
PharmEvo Private Limited is a leading pharmaceutical company headquartered in Karachi, Pakistan. Ranked among the top 20 pharmaceutical companies in the country, PharmEvo focuses on developing, manufacturing, and marketing high-quality medicines, nutraceuticals, OTC products, and medical devices.
The company serves both domestic and international markets and is known for its focus on innovation, research-driven healthcare solutions, and socially responsible marketing. As the organization expanded its product portfolio and market reach, managing packaging artworks efficiently across departments became increasingly critical.
The Challenge
Before implementing ManageArtworks, PharmEvo managed packaging artwork approvals through a manual, paper-based process. Artwork files were printed and circulated between departments for review and signatures, requiring constant follow-ups to keep approvals moving.
This process made it difficult to maintain visibility across artwork versions and track changes between revisions. Teams often had to manually explain modifications, re-circulate updated files, and maintain physical records for compliance and audits.
As artwork volumes grew and regulatory requirements expanded across markets, the process became increasingly time-consuming and difficult to scale. PharmEvo needed a centralized system that could streamline collaboration, improve traceability, and reduce approval timelines.
The ManageArtworks Solution
PharmEvo implemented ManageArtworks to digitize and standardize its artwork management process, enabling teams to manage the complete artwork lifecycle within a centralized system.
Workflows were configured to reflect PharmEvo’s internal review process, ensuring artworks move through the right departments in sequence. The platform also provides a centralized repository for artwork files, eliminating version confusion and ensuring teams always access the latest approved artwork. Teams can easily access the latest artwork version, review changes, and compare revisions directly within the system.
Digital proofing tools allow reviewers to inspect artwork details such as text, layout, and formatting more closely during the review process. Most importantly, the platform creates a complete audit trail of every revision, comment, and approval, giving PharmEvo the traceability required for quality assurance and regulatory compliance.
Adoption & Usage
ManageArtworks is used across several teams at PharmEvo, including business development, marketing, regulatory affairs, quality control, product development, and supply chain. Its intuitive interface has made adoption across teams straightforward, and the platform now acts as a central workspace for artwork reviews, approvals, and records.
Teams use the platform’s workflow management to route artworks to the right reviewers, while digital proofing and version comparison tools help them identify changes and verify artwork accuracy during reviews. Automated notifications ensure stakeholders are alerted when their inputs are required, helping keep approvals on track.
ManageArtworks also serves as a centralized repository for approved artwork files and documentation, making it easier for teams to retrieve the latest versions when coordinating with vendors or preparing files for regulatory submissions.
Overall Impact
Since implementing ManageArtworks, PharmEvo has significantly improved the speed and visibility of its artwork approval process. Approvals that previously took over a month can now be completed in as little as three days, representing up to a 90% reduction in approval timelines while maintaining strict quality and regulatory oversight.
The platform has also improved coordination across teams involved in artwork reviews. Stakeholders can easily track artwork status, review revision history, and compare changes between versions, giving teams greater visibility and control throughout the approval cycle. Automated notifications further help keep reviews on schedule by alerting stakeholders when their input is required.
ManageArtworks has also strengthened governance around artwork management. With department-based access controls, PharmEvo can ensure the right stakeholders are involved at the right stage while maintaining controlled visibility across teams. Combined with a complete audit trail of comments, revisions, and approvals, the system provides the traceability required to support quality assurance and regulatory audits.
Customer Testimonial
“With ManageArtworks, our artwork approvals have become much faster. What used to take over a month can now be completed in just a few days. Everything is visible in one place, so we can easily track changes, comments, and approvals across teams. It has made the entire process much easier for us to manage.”
- M. Umer Mansoor, Business Development Professional
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