CopyText Manager for CPG Industry
Copy elements may include information related to Product Identity, Marketing Copy, Claims, Net Content, Warnings and Caution statements, Usage instructions, Consumer Relations info, Ingredients and Nutrition Panel info, Manufacturing and Distribution info, Trademarks and Copyrights, Symbols and Icons and any other information that needs to be put on the packaging.
Many designs share pieces of these copy elements. Some are mandatorily required by FDA and other regulatory agencies. Other content simply recurs on different variants of a shared design.
The consequences of missing any of these elements across SKUs would result in loss of brand value, product recalls, and lost sales.
- A central data collation platform
ManageArtworks handles the challenge by managing all the content that goes into the printed components in a centralized location (e.g., Nutrition panel, address, warning statements, and symbols among many others)
2. Workflow to approve the copy
Route text for approval using flexible workflow processes. You can check statuses instantly. Project Managers can take control of the flow by skipping tasks, moving work from one person to another and changing people depending on availability. You will receive an email if a task has been assigned to you and with a single click of the link in the email, you will be able to access the copy for review. You will receive reminder emails before the task is due and when it’s overdue as well.
3. Version management at the Copy sheet level and at the Copy element level
Dynamic content often undergoes multiple versions owing to changing regulations. Every time a small change is introduced to a copy, there is a new version created. This often leads to collaborators signing off on versions that are not the latest. In fact there may be products out on the market that have been launched with older copies. The Copy Manager helps you organize and approve the latest and most accurate version instantly.
4. Ability to re-use copy from other Products and SKUs
The Copy Manager established relationships between one copytext to multiple artworks. As a result you can save time by re-using the copy from one artwork and have it reflected on artworks and SKUs of your choice.
5. Visibility of the Copy elements across all users
It allows multiple departments to easily collaborate on and edit this content. If each team can easily update new changes and all other teams can see these updates instantly, the artwork team can ultimately put information on the package and feel secure that it’s the latest and most accurate copy available. The same repository will also aid in sharing information across the supply chain including the eCommerce portals.
6. Authors can add and edit their own copy elements, but can only comment on other departments copy elements
A single copy has multiple departments working on it. The Copy Manager can be made flexible to recognize that Marketing need only take care of the brand elements, QA looks at ingredients while regulatory and legal look at claims and cautions only.
7. Search copy text to see ‘where used’
If you want to check something like which artworks still carry the old phone number of the company, you can use the “where-used” feature and instantly access a list of relevant SKUs that would be subjected to the update.
8. Manage all translations of the copy elements in the same place
Check the consistency of the translation across products. When regulatory authorities from other countries mandate that drugs must be translated into their official languages you need to ensure that all components in English exist in these languages as well. You can independently make translations of the copy-text into all required languages in which the product is sold.
9. Compare copy sheets to see what’s same and different across SKUs
Identify how copy texts vary between products. There are possibilities of copies varying across different pack sizes, in which case you can make the necessary corrections and ensure uniformity.
10. Export copy element information to XML, QRD and more
The information can be exported to XML format as defined in the BMS document designed by GS1. To provide the highest-quality content to e-commerce stakeholders in both local and global markets
- Leave the guesswork out – Be certain what copy text went into which artwork
- Find which artworks are affected – Do an impact analysis by searching how many artworks have a certain text
- Be consistent across your brands – Make sure the same text (in English or another language) reads the same way across artworks
- Ensure consistency on new SKU launches – Reuse content and generate briefs easily and quickly for related product artworks
- Reduce people-dependent systems – Decrease the number of human interactions and eliminate repetitive and time-consuming updates
Packaging designers would be manually given updated content to be incorporated into new SKUs. This leads to typing errors, mistakes in copying and pasting data, inconsistencies in adding relevant copy elements different across different SKUs, and more. The growing number of SKUs has resulted in an explosive volume of artworks. As a result, most content is copied and the errors are the outcome of the copy-paste slips that result in re-work, delays in launches, and sometimes even recalls.
We’d be glad to help you become more proactive pre-launch instead of being reactive post-launch.
Have our experts reach out to you and demonstrate how.