Challenges & As Is
- Packaging artworks are created by at least 6 to 9 different departments coming together; with each function contributing for a specific portion of information
- Since many individuals representing all these departments have to collaborate together, in the absence of an artwork management software there is no structured way of communication.
- Communication is through multiple emails and phone calls. This does not communicate clearly and up to the point.
Effects Of Challenge
- Delays the overall launch/ release of the artwork
- Repetitive iterations due to lack of proper comprehension of reviews and comments
1. Requirements are understood better and artworks meeting requirements are created faster
2. No more infinite artwork development cycle
3. Annotation helps in effective communication of reviews and comments among stakeholders
4. View other reviewer comments by department, date or comment title
5. Reviewers can reply to other user comments within the same system
6. Ability to share files with external entities via a secure link- Share files with creative agencies, pre-press agencies and printers
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